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Ford First Time Buyers Program

First-Time Buyer Program Highlights

Build Credit with Confidence


Discover a dependable way to build your credit as a first-time car buyer, even if you have a limited credit history.

First-Time Buyer Incentives


Access exclusive Ford Credit offers, like bonus cash and a lower APR.

Support at Every Step


Move forward with a buying journey that's backed by award-winning customer service and post-purchase support.

What is the First-Time Buyer Program?

Buying your first vehicle can feel like a big step. Our First-Time Buyer program helps eligible buyers move forward with confidence, including those with limited credit history. It offers flexible financing terms, low down payments, and bonus cash toward a new vehicle.

Program Details


If you've never bought a vehicle before, Ford Credit wants to make that process as easy as possible:

  • Choose from new and Certified Pre-Owned Ford vehicles to find what works for you

  • Make financing more approachable - qualified applicants may be eligible for a lower APR

  • Receive $750 Bonus Cash on new Ford vehicles*, which can be combined with active programs or offers

  • Finance up to $50,000, giving you more room to explore eligible Ford vehicles

  • Select flexible terms up to 84 months with low down payment options to fit your monthly budget**

Program Eligibility


To be eligible for the First-Time Buyer program, applicants need:

  • No prior auto credit history and no adverse credit history

  • At least 6 months of verifiable current full-time employment

  • A down payment of $750 or more**

How can we help?

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  1. Anderson Rock River Ford

    224 N. Alpine Road
    Rockford, IL 61107

    • Sales: (815) 229-0510
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Get in Touch

  • Contact our Sales Department at: (815) 229-0510
  • Monday8:30am-7pm
  • Tuesday8:30am-7pm
  • Wednesday8:30am-7pm
  • Thursday8:30am-7pm
  • Friday8:30am-7pm
  • Saturday8:30am-6pm
  • SundayClosed